Why isn’t Domino’s new recipe available in Canada?

If you recall back at the start of 2010 Domino’s Pizza ran an ad campaign in the US about the process they went through in putting together their new pizza recipe.  They cited focus groups and customer comments that cite their crust is like cardboard, their cheese is processed garbage and their sauce is awful, the 3 things that are pretty much essential building blocks to making a decent pizza.   Basically they throw their old product under the delivery car, so to speak, in launching their new product.  Below is a video from that particular campaign.

It’s great that they have come up with a new recipe for their product and are committed to  creating a great product.  The big problem I see is the fact that their inferior old pizza recipe is still being sold in Canada.  I live like 3 minutes from a Domino’s.  I see their fleet of delivery vehicles every night delivering what was called “mass produced, boring, bland pizza” by their own consumers.  I can’t say I’ve ever been a fan of Domino’s Pizza.  I’ve long thought it was pretty awful for many of the same reasons that were cited in that video.  Yet here we are in Canada are still being delivered what amounts to an inferior product.

This is a beef I’ve had for awhile, but the fact it has now been over a year since the new recipe became available in the US just seems like a slap in the face to Canadian consumers.  I would have understood if the new recipe had a staged release, it would make sense.  But given a few Google searches I find no mention of the new recipe coming to Canada at all.  I’m not sure if Domino’s is aware, but us Canadians watch US television all the time.  We get the major US stations and I’m sure many of us would have seen the campaign where they essentially trashed the pizza they are still serving in Canada.  To me this seems like a company doing a recall because their product contains lead based paint, but only does the recall in US.  It just seems absolutely crazy that they would sell a product they no longer stand behind as a company to the general public.

  • Mike

    Domino's Pizza in Canada has always had a superior product to our counterparts in the USA.

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  • Danparker31

    I just read this post and I have to say their new pizza, in particular the crust, is vastly improved over their offering in Canada. Not only that but they went ahead and improved their chicken as well which is now a better quality than it was before. When you guys are able to visit we'll order some for ya if you haven't already tried it.

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