
The final details for the Nintendo Wii were announced yesterday in a press conference in NYC. Nintendo used the long, drawn-out tactic to keep people talking about their newest product, withholding the price and launch date at E3, which in turn led to rampant speculation. And as with most rampant speculation, it often leads to disappointment. Here are a couple of areas I thought it to be a let down.
Price Point
The Wii will be priced at $250 US, which will make it cost in the range of $280 canuck bucks. There was lots of price speculation before the official announcement, some speculating at a sub $200 US price. This was mostly derived from the fact Nintendo made lots of cost cutting measures in the creation of this machine. They didn’t include a next generation HD media drive, sticking with the regular DVD-9 format. They cut out high end audio by excluding Dolby 5.1 and going with just stereo output. They didn’t include a hard drive, instead opting for cheaper flash memory with expandability via an SD memory card. They didn’t opt for a screaming fast processor that would increase the price and development cost. Adding all these together led lots of people to speculate that a lower price point was easily attainable. I had been thinking I wanted to get a Wii at launch, but they have seemingly priced the unit outside my impulse buy comfort zone. While it’s still reasonable for a next generation console I probably won’t be getting one from the get-go.
Launch Date
The Wii will be launched on November 19th, exactly 2 days after the PS3. For a very long time, Nintendo maintained that they would launch around the same time as the PS3, but in reality many figured they would launch in early November or even late October as a way of beating Sony to market. Now it looks to be a similar scenario to the launch of the original Xbox and the Gamecube, which also launched in November of 2001 within days of each other. This will create a cacophany of overlapping media coverage in November that will surely confuse regular consumers, especially parents looking to pick up that perfect Christmas gift for their children.
Accessories
The Wii will launch with the customary 1 controller and a bonus pack-in game Wii Sports. If you’re like most people you’d probably want to buy a second controller, which is going to hurt. The Wii has a 2 part controller, a remote-type wireless piece, then a nunchuck-like piece that attaches to the first piece. They allow for free movement and what Nintendo hopes is a revolutionary gaming experience. The only problem with this is that these controller parts are sold seperately, with the remote selling for the typical controller price of $39.99 and the nunchuck selling for an additional $19.99. So, in essence, if you want to deck out your Wii at launch with 4 controllers it will set you back an additional $180 US, or roughly $210 CDN+taxes. Ouch.
I find the part that stings the most about this is how Nintendo spent much of it’s time pitching how it’s a second alternative to the Xbox 360 and PS3 that everyone could afford. If you’re figuring in buying a Wii($280), additional controller($70), SD memory card($30) and a game($60) it’s going to cost north of $500 CDN to have one of these in your living room. While that may be the norm for the hardcore videogamer to spend that kind of money, it strikes me, as a casual gamer, as less then a budget option. Nintendo has always been a shrewd company and it’s still true today. While it seems ideal to have an affordable next-generation console, Nintendo is still in business, meaning they want to turn a profit. And according to reports the Wii will be selling for a profit right out of the box, which is a stark contrast to Microsoft and Sony who are selling their offerings at a loss. This is nothing new. Nintendo, even though selling the least amount of consoles at the lowest price the last generation they still turned a profit, something Microsoft is still waiting to achieve. Nintendo has been in this business for a long time and plays the game like a seasoned veteran.
With all of that said, I really don’t want to rag on Nintendo too badly. They did also announce some cool, new features for their consoles involving it’s internet connectivity which seemed pretty interesting. I’m just a little miffed I won’t be getting one of these out the gate anymore.
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