A smarter way to sell digital media
Posted by wedge on December 15th, 2008Over the weekend I decided I would give Valve’s Steam a whirl and download Team Fortress 2. I had heard good things about it and after seeing on Digg that the game was on sale for $10 this weekend, I figured hell why not? So far I’ve quite enjoyed the melee chaos that is TF2, and at $10 how could I go wrong? But this blog isn’t about Team Fortress 2, it’s more about why I ended up buying it.

I have long advocated when it comes to media that exorbitant prices should be lowered to stimulate sales in the music and film industries. It just seems like common sense. Obviously the perceived value of digital media has taken a hit since the advent of digital downloading. People simply don’t feel there is value in what the industry charges, so therefore they look for alternatives. To me $10 is the most I would spend on a CD, and even then I would have to really want it. $10 is impulse buy territory. Most people won’t even think twice about spending ten bucks. When the price gets to $15-20 it gives most people pause and makes them second guess themselves.
By lowering their price Valve got me to make an impulse purchase that I probably never would have made otherwise. I installed their software and they now have a new customer out of the deal. If only other digital media distributors figured this out they probably wouldn’t be in the spot they are in now.

If you’ve setup Genius in iTunes, all you have to do is click a song then press the little Genius icon at the bottom right of the window and it will create a playlist for you.



For a long while I’ve been trying to amalgamate my email services into one account. I have a couple domains, all of which have email addresses with separate logins. It definitely becomes unwieldy to deal with so many accounts on an individual basis. It was a couple months ago that I discovered that you could actually manage multiple email accounts through your 





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